A first of its kind study recently evaluated the influence on food choice exerted by a restaurant menu which, next to each food, revealed the amount of exercise needed to burn off the calories contained in that food item.
Interestingly, researchers at Texas Christian University found that the participants in their study, when shown the exercise information, ordered, and ate, significantly fewer calories than those ordering from a menu not displaying either calories or exercise costs.
Most previous studies show that providing information on caloric content alone does not lead to fewer calories ordered or consumed.
The researchers studied a group of 300 men and women, aged 18 to 30 years.
As an example, a female would have to walk briskly for about two hours to burn the calories in a quarter – pound double cheeseburger!
A 154 pound person jogging at a pace of about 12 minutes/mile burns up approximately 295 calories in 30 minutes.
Are we to expect legislation in the future requiring restaurants to list the exercise minutes next to each food item??